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Loud Thoughts
Scott Luther
Loud Thoughts
Scott Luther
Loud Thoughts
Quantifying creative leverage
Scott Luther 7/12/24 Scott Luther 7/12/24

Quantifying creative leverage

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Breaking the Attention Fracking Economy
Scott Luther 6/24/24 Scott Luther 6/24/24

Breaking the Attention Fracking Economy

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Mind the Gap
Scott Luther 6/11/24 Scott Luther 6/11/24

Mind the Gap

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Seeing Around Corners
Scott Luther 6/4/24 Scott Luther 6/4/24

Seeing Around Corners

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How divided are we, really?
Featured Scott Luther 5/29/24 Featured Scott Luther 5/29/24

How divided are we, really?

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Digital rent and the brand wealth gap
Featured Scott Luther 3/29/24 Featured Scott Luther 3/29/24

Digital rent and the brand wealth gap

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Long > Big
Scott Luther 3/22/24 Scott Luther 3/22/24

Long > Big

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Evolving MMM for Memory: Attention & Emotion Optimized Modeling
Scott Luther 3/14/24 Scott Luther 3/14/24

Evolving MMM for Memory: Attention & Emotion Optimized Modeling

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Don’t Shrink to Fit
Scott Luther 3/8/24 Scott Luther 3/8/24

Don’t Shrink to Fit

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Do Less.
Scott Luther 2/19/24 Scott Luther 2/19/24

Do Less.

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Start with the farce
Scott Luther 1/29/24 Scott Luther 1/29/24

Start with the farce

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Shape & Rhythm
Scott Luther 1/19/24 Scott Luther 1/19/24

Shape & Rhythm

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Cheat Codes for Attention
Scott Luther 1/17/24 Scott Luther 1/17/24

Cheat Codes for Attention

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After Attention
Scott Luther 1/12/24 Scott Luther 1/12/24

After Attention

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Hazy Thoughts
Scott Luther 10/11/23 Scott Luther 10/11/23

Hazy Thoughts

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Friendless feeds
Scott Luther 11/7/22 Scott Luther 11/7/22

Friendless feeds

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[The DRUM] Why your social strategy is failing you in a TikTok-dominant world
Scott Luther 4/2/22 Scott Luther 4/2/22

[The DRUM] Why your social strategy is failing you in a TikTok-dominant world

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