Yola!
I’m Scott.
I help brands get the attention they deserve.
Head of Comms Strategy @ TRG, I’ve built and led integrated strategy teams, from brand to media to buying, for the past 15 years. I believe strongly in balance, the power of both, and that we can bring logic + magic together to help brands grow faster than they ever think possible.
Featured Thinking
![[The DRUM] Why your social strategy is failing you in a TikTok-dominant world](https://images.squarespace-cdn.com/content/v1/5f8e12bad12d5a589df51895/1741713133582-7QNEQBNINCKAWSFTN0Q9/unsplash-image-Yaw9mfG9QfQ.jpg)
As Featured In:
Honored to have been featured as a “early adoptor” in the builders & dreamers section of Dr. Karen Nelson-Field’s latest book: The Attention Economy: A Category Blueprint
An Ongoing Collection of Loud Thoughts
Brands I’ve helped grow
Competencies
(A.K.A. Things I’m Good At)
Strategy
Choosing where to play and how to win. Informing business strategy and guiding brand and digital strategies for achieving business goals with confidence
Connections Strategy
Making smart bets about the technologies that matter, integrating them into a system that works
Comms Planning
Every single thing we do sends a signal. Governing the multi-faceted strategies for influencing consumers requires commitment and clear focus on outcomes
Data & Accountability
Designing systems that hold work accountable for the goals of the organization and building processes to take advantage of opportunities to improve
Creative Frameworks
Ads and messages don’t live in isolation. Managing complex creative systems with clear oversight so that each piece contributes to the broader whole
Coaching & team Building
Building strong teams, and supporting ongoing training and development; particularly in coaching strong strategic and effectiveness-informed creative support
Creating Context
Data means nothing without context. Quantitative, qualitative, simple observations: creating meaning requires building the context to evaluate the insight
Client trust building
Partnering with leadership, internally and externally, as a sounding board for ideas